Victorian Volcanic Plains Conservation Management Network

Raising awareness about the value and use of native grasslands, seasonal wetlands, grassy woodlands & other ecosystems on the Victorian Volcanic Plains

Improve the way you make measurable change

Milkmaids, Chocolate Lilies and Bulbine Lilies

Milkmaids, Chocolate Lilies and Bulbine Lilies

This Community-based Social Marketing Workshop will be of interest to those working to promote protection of threatened species, conservation of ecological assets, control of invasive species, waterway protection, waste reduction, water and energy efficiency  and other sustainable behaviour changes.

If you are interested in improving the way you spend project money and in  targeting the right people, this workshop is highly recommended.  It will be held on Thursday 30th and Friday 31st March in Hamilton and presented by Dr Doug Mackenzie-Mohr, an environmental psychologist, who incorporates scientific knowledge on behaviour change into the design and delivery of community programs.

Please could you confirm your interest in attending by emailing ASAP, to Aggie Stevenson at Glenelg Hopkins CMA 

The cost will be approximately $1000 per person and may be less depending on the number of attendees. We are aiming for a least 25 people but can cater for more. There will be a few sponsored places for those who work with landholders and  grassy ecosystems on the VVP. Overnight accommodation will be extra.

Introductory Workshop: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Each participant will receive a copy of the latest edition of “Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.

About the Speaker:  Dr Doug McKenzie-Mohr is the founder of community-based social marketing.  Recommended by Time magazine, his book “Fostering Sustainable Behaviour” has become requisite reading for those who deliver environment and health related programs.   The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized globally.  For example, Queensland’s “Home WaterWise Service” and “ClimateSmart Home Service,” which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops for over 60,000 environmental program managers internationally. For more information about Community-Based Social Marketing, you can visit Doug McKenzie-Mohr’s website at


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